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Why Perfect Breakfast is More Than a Breakfast Shake

When we created Perfect Breakfast, our main goal was to find the right combination of ingredients for a delicious, high protein, high fat, and low-carb breakfast smoothie.

We know just how difficult mornings can be. A healthy breakfast is often the first thing to get neglected when you’re busy trying to make it into the office for a meeting or getting kids out the door and onto the school bus on time.

After over a year of experimenting and making adjustments to our formula, we were so thrilled to finally release Perfect Breakfast into the world. We knew that our plant-based protein was going to help so many people simplify their mornings without compromising their commitment to healthy living.

Then something unexpected happened — we learned that Perfect Breakfast was so much more than a breakfast shake. People were shaking it up, blending it up, and enjoying it as an afternoon snack.

The Problem: the Afternoon Slump

The first problem we hoped to solve with a high fat, plant-based smoothie was the morning rush. We wanted to help more people ditch their frantic breakfast routine. 

It wasn’t long before we realized that there was another big problem healthy eaters were dealing with day in, and day out — the afternoon slump.

You know what we’re talking about, right? That three o'clock feeling. That afternoon sluggishness. The temptation of the break room vending machine.

We learned that many people were starting strong. They were sticking with their commitment to eating healthy all day, but when they started to feel worn down in the afternoon, they were reaching for a snack or drink they thought would give them an energy boost. They were grabbing a soda, unwrapping a candy bar, or diving into a bag of chips.

The Solution: a Healthy Afternoon Treat

After we released Perfect Breakfast we learned of its potential to be so much more than a breakfast shake.


“Perfect Breakfast is Perfect Lunch too!

I love the taste and the ease of Perfect Breakfast! I keep it at work and just add two scoops to a water bottle, shake and I have breakfast and lunch. It is so handy. I don't have to pre-plan for breakfast or lunch. It is an amazing addition to the low carb diet! It blends perfectly shaking in a water bottle and tastes great with water! I love it!”

  • JoJo C., 5 Star Review


  • “Perfect Afternoon Pick-me-up

    Call me a rebel, but I’ve been drinking Perfect Breakfast for lunch on busy days. I love the taste, it’s so creamy— especially when I blend it with ice and almond milk— and it has just the right amount of caffeine. A cup of coffee in the afternoon makes me feel wired, almost anxious, but this protein powder gives me a small boost to power through the rest of my day. Love it!”

  • Mary S., 5 Star Review
  • Why Perfect Breakfast is More Than a Breakfast Shake

    Perfect Breakfast might taste like an afternoon splurge, but everything about this plant-based smoothie makes it the perfect lunch or afternoon snack

    • Perfect Breakfast is made with organic coffee beans. With 115 mg of caffeine, a serving of our protein powder provides a subtle energy boost without the jitters or insomnia caused by an afternoon cup of coffee.
    • Perfect Breakfast is high fat in healthy fats. We created a protein formula from macadamia nuts, coconut milk, pumpkins seeds, and more. This is an afternoon snack that will keep you feeling satisfied as you wrap up your workday.
    • Perfect Breakfast is low-carb, low sugar. More often than not, our favorite afternoon treats provide a small energy boost from sugar but a crash quickly follows. Our plant-based protein shake is different because it is low sugar and low-carb, stabilizing your blood sugar instead of making you feel worse than you did before.
    • Perfect Breakfast tastes decadent. If you’re used to a blended coffee or candy bar as an afternoon treat, making the switch to Perfect Breakfast won’t feel like deprivation. Our plant-based protein is made with organic cocoa beans, macadamia nuts, coconut milk, and other flavorful ingredients and it is truly delicious.

    Plan ahead for the afternoon crash. Stock your cubicle, gym bag, or kitchen pantry with a bottle of Perfect Breakfast.

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